The city of London, the capital of England, home to The Royal Family and much-visited tourist destination from people all over the world. London is a hive of activity with popular attractions, many famous ones and some secret and hidden delights which make it a tourism dream.
Two of my favourite tourist attractions, albeit my work on them could consider me bias, are Vinopolis and Spitalfields Market. Two completely different ventures both based in London and both of which I am delighted to have had the pleasure to work on. These were both existing projects that required Business Transformation from loss-making to profit-making. Bringing in new income streams was imperative to both projects survival and with careful planning, we were able to make both projects a resounding success.
Vinopolis was a much-frequented venue close to London Bridge. Several million people visited this venue during its tenure, and it became one of London’s top visitor attractions. It began as a guided tour offering wine tasting but the single biggest impact on profitability was the development of its corporate hospitality.
Old Spitalfield Market is one of the oldest markets in London, but it desperately needed a new lease of life. I worked on a project that saw the regeneration of the now-highly-popular market to become one of the top 10 venue hire destinations. Its cosmopolitan market also grew in reputation at the same time and to this day offers a range of market stalls, shops and dining options for locals and tourists alike.
Working on a completely fresh project means I can be engaged from the start. A new project brings potential, excitement and a sense of accomplishment when it comes to fruition. I get a thrill from guiding the project through ups and downs to ensure it reaches success. However, a regeneration project is always something I love to sink my teeth into. Taking an existing endeavour and giving it an overhaul is highly rewarding. I am from the ‘make do and mend’ generation, so it’s in the blood, right?
So, what makes tourism in London so famous and successful? I think a large contributory factor is the diversity of tourist attractions that it offers. Hungry? Choose from any cuisine. Love the Arts? Galleries are waiting for you. Catch a show in the West End or if the bright lights aren’t your thing take in some history. Learn something, eat something, watch something, discover something. Morning, noon or night the options are endless for those traveling to London, at any time of year. And that is why I love London. The tourism there is so accessible when it comes to choosing what you do on your trip to London, you can take your pick.
MBP business consultancy services offer consultancy services to a range of industries.
Malcolm can also be a Non- Executive Director or interim CEO/MD. Malcolm has experience in a broad range of industries including but not limited to the retail and tourism industries and has overseen several multi-million-pound projects throughout his professional career
Please get in touch and see how Malcolm can help develop your business.
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